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• Sims says brands need to focus on building trust with consumers by obtaining their consent.
• Brands that prioritize data privacy will see higher opt-in rates.
• Companies that are transparent about their data collection policies will enjoy strong relationships with their customers, according to Sims.
• They should implement strong safety measures to demonstrate to consumers that they're committed to protecting user data.

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• Last week, Facebook whistleblower Frances Haugen told lawmakers the company's products "harm children."
• Last month, a WSJ report found that 32% of American teenage girls and 14% of teenage boys said Instagram made them feel worse about themselves. 
• Facebook said it will introduce new safety features that let parents control their kids' accounts and limit their exposure to political or harmful content.
• Another appeal: Last month, nine Democratic Senators asked the FTC to develop new rules around privacy and data collection.

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• Former FTC officials Ashkan Soltani and David Vladeck argued that a private right of action would help enforce privacy laws but acknowledged there must be guardrails to ensure businesses aren't overwhelmed with lawsuits.
• Ohlhausen said a private right of action should enable consumers to recover “actual damages” from severe or multiple violations and Reed added that a “period to cure” can help protect small businesses from being inundated with lawsuits.
• Vladeck noted that previous laws containing a private right of action only cover nominal damages and attorney’s fees and Soltani listed the size of the data breach, company, and harm to individuals as factors that should be considered when developing guardrails.
• Sen. Roger Wicker (R-MS), who introduced the SAFE DATA Act in July, said he was open to including a narrow private right of action in a federal privacy law.

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• MEPs want to ban private facial recognition databases and predictive policing based on behavioral data.
• They also want to eliminate social scoring systems that monitor an individual's behavior to assign them a trustworthiness rating.
• A quick recap: In April, the European Commission introduced the Artificial Intelligence Act, which would ban social scoring systems and restrict the usage of automated facial recognition in public spaces.

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• Soltani helped develop Global Privacy Control which blocks ad trackers and complies with the California Privacy Rights Act (CPRA).
• Legal experts say email-based IDs are considered identifiable information under the CPRA and California Consumer Privacy Act, however, it's unclear if they're considered a data sale.
• Publishers are allowed to share emails and email-based IDs within clean data rooms, but California rules don't specify how publishers can use emails to ensure individuals that have opted out aren't targeted.

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• Businesses that store and process genetic data must implement "reasonable" security measures and are required to report breaches.
• The Genetic Information Privacy Act will be created as part of SB 41, which means all direct-to-consumer genetic testing companies must be transparent about how they collect and use data.
• Companies must obtain express consent before collecting data, and it must be deleted within 30 days if requested by a consumer.

• Outgoing information commissioner Elizabeth Denham warned that new proposals by the U.K. government would threaten the office's independence. 
• Amazon-owned Twitch said 125GB of data was compromised during a breach last week.
• President Biden signed a bill that would mandate the Cybersecurity and Infrastructure Security Agency to evaluate the cyber risks posed to schools and develop tools that enable schools to protect themselves.
• China's Ministry of Industry and Information Technology will introduce new rules designed to regulate how domestic vehicles can export data abroad.