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We urge Congress not to undercut the important protections that states have established...

- California Attorney General Rob Bonta on APRA preemption

Welcome to Snippets đź‘‹ Doubling down on its position as a privacy leader within tech, Apple announced the launch of Private Cloud Compute—touted as "the most advanced security architecture ever deployed for cloud AI at scale" in a Monday press release.

In other news, 23andMe faces regulatory scrutiny following a massive 2023 data breach, contention persists over the American Privacy Rights Act as Big Tech and state Attorney Generals jostle to be heard, Meta is moving to use EU user data to train its Llama LLM, and more.


Apple launches privacy-centric AI processing system



On Monday, Apple launched Private Cloud Compute (PCC)—a privacy-focused system for cloud-based AI processing. According to Apple, PCC is meant to streamline complex tasks that typically consume local processing power.
  • This launch comes alongside the announcement of Apple Intelligence, a suite of AI features set to be released in the next generation of iOS.
  • To prevent Apple, third parties, and bad actors from accessing the data, PCC requests will be routed through an Oblivious HTTP relay to conceal the requesting party’s IP address.
  • Apple also plans to use Code Signing and sandboxing to ensure that only approved and cryptographically validated code can run on the data center, and that user data remains safe.

đź’ˇ 4 key lessons from IAPP AI Governance Global

Last week’s IAPP AI Governance Global (AIGG) in Brussels was yet another insightful event for privacy professionals grappling with AI governance.

Following insightful conversations with hundreds of privacy executives from all over the world, four key lessons emerged from the collective industry. Get your executive summary below.


Canada and the UK launch investigation into 23andMe


Justin Sullivan / Getty Images

Data protection regulators in Canada and the UK announced an investigation into genetic testing company 23andMe, following a 2023 data breach that affected 6.9 million users.
  • In the attack, hackers initially accessed around 14,000 23andMe accounts, but then capitalized on a vulnerability in the DNA Relatives feature to scrape data on millions more.
  • The story broke after sample data was published on a hacker forum, with the threat actors selling a list they claimed “contained 1 million data points exclusively about Ashkenazi Jews.”
  • The EU watchdogs’ investigation aims to determine the extent of the damage, and whether 23andMe had implemented proper data safeguards.


Tech coalition pushes for state privacy law preemption



As the American Privacy Rights Act (APRA) heads towards a markup, the United for Privacy Coalition sent a joint letter calling out the APRA’s failure to institute a truly national privacy standard.
  • The coalition, which represents Apple, Google, and other Fortune 500s, is pushing for full preemption of state laws, arguing anything less would exacerbate the growing privacy patchwork.
  • In its current form, the APRA would overwrite 18 state privacy laws—with notable exceptions for Illinois’s Biometric Information Privacy Act and Washington’s My Health My Data Act.
  • The bill also makes exception for the California Privacy Rights Act's breach provision, which gives consumers the private right of action in the event of a data breach.

  • Microsoft backtracks on Recall feature after backlash.
  • The US Supreme Court will hear Meta’s appeal to close Cambridge Analytica lawsuit.
  • Minnesota passes a comprehensive privacy law.
  • WhatsApp tests a new feature for private status settings.
  • Spain bans Meta from collecting voter data ahead of EU elections.


Meta intends to train Llama LLM with EU user data


AP Photo/Thibault Camus

In a bid to close the gap with competitors like Google and OpenAI, Meta announced a plan to use EU user data to train its AI models, despite the many hurdles posed by the bloc’s stringent privacy regulations.
  • Meta claims the move would help its Llama LLM more accurately capture the region’s “languages, geography and cultural references.”
  • Austrian privacy non-profit, NOYB, has already filed a complaint to 11 regulatory bodies in the region, urging them to stop Meta before training begins.
  • Meta's most recent privacy policy is scheduled to become effective on June 26, suggesting that training for the Llama model will start shortly thereafter.


Google’s Chief Privacy Officer to end 13-year tenure


REUTERS/Joshua Roberts

Keith Enright, Google’s Chief Privacy Officer, will end his 13-year tenure with the company. According to a Google spokesperson, he will not be replaced.
  • Enright’s exit comes as the company enacts a total restructuring of its privacy teams, shifting privacy responsibilities to each individual product management team.
  • Enright came into the CPO role in September 2018—a critical time for Google, as a US Senate committee was investigating a series of privacy issues.
  • Commenting on the change, Google’s spokesperson said, "Our latest changes will increase the number of people working on regulatory compliance across the company."

🎉 Transcend announces $40 million Series B!

Transcend is thrilled to share we've raised $40M in Series B funding—led by new investor StepStone Group, with participation from HighlandX and existing investors Accel, Index Ventures, 01 Advisors (01A), Script Capital, and South Park Commons.

With this raise, we’ve set our sights on fixing privacy for the enterprise. We’re powering actionable data rights for over 1.2 billion people globally, and we can't wait for the next billion. Read the full announcement below.

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